The episode of The Apprentice aired last night on 11th May 2011 involved the task of creating a mobile app, something which we are thinking about alot at the moment!10 lessons from The Apprentice going mobile:
1. Don't scrimp on planning
2. Know your audience
3. Do your research AND listen to it
4. If you can't find define your product, you're doing it wrong
5. Pick a leader who understands your business
6. Publicity is key
7. There's no excuse for bad user experience - "random" is not a design strategy...
8. Freemium models require longevity
9. Platforms are great (to a point)
10. Always, always stick to your objectives.