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Typography is the art of arranging type. Type design and modifying glyphs can be an integral part of promotional material and marketing. If you use typography in the 'right' way, you can not only meaningfully convey a message but you can also strengthen the brand of your company!
Check out the following link www.designjuices.co.uk/2011/01/text-art-typography-inspiration which reveals some of 2011's Text Art and Typography Inspirations. The print designs use the power of typography to communicate with potential customers and audience!
Typography has always been very inspiring and nowadays many creatives experiement with type treatments to achieve inspiring, unusual, impactful and beautiful results.
Sometimes typography is all you need to communicate your ideas effectively. Graphics can support the type or type can support the graphics , but to deliver a message precisely, you need to make sure the type is expreesive enough, the design is distinct enough and the composition is strond enough.
