Watermark Media

The Evolution of Apple Ads

13 July 2011
loneliness

The Evolution of Apple Ads

Thought of the Day:
"It's great to arrive, but the trip's almost always most of the fun."
A quote by Malcolm Forbes

Apple's ads are powerful in part because they all reinforce the same branding message. Apple prides itself on appealing to the discerning customer, the person who, as one slogan famously had it, thought differently. And that message of creativity, counterculture and good taste is one that Apple has portrayed consistently in its advertising for the past 30 years.

Millions of customers ignore Apple Computer when they purchase their PCs, but over the years it's safe to say, it has been much harder to ignore the company's subversive, catchy advertising. From its groundbreaking Super Bowl spot in 1984 to the iconic 'silhouette' iPod ads, the company has developed a knack for keeping its finger on the pulse with what's interesting, quirky and cool.

Check out the link below to see a truly fantastic compilation of Apple Ads since the late 1970's which was when Apple first started advertising its products.

http://m.webdesignerdepot.com/2009/09/the-evolution-of-apple-ads/

Last modified on Wednesday, 20 July 2011 14:16
Tagged under
back to top
You are here: Home
Copyright © 2012 Watermark Media. All Rights Reserved.