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T Mobile launches Royal Wedding Spoof

T-Mobile has launched a spoof video of Prince William and Kate Middleton lookalikes and their wedding party dancing down the ailse, as part of its 'Life's for Sharing' brand campaign.

The two-minute video, made by Saatchi & Saatchi, can be viewed on YouTube and has been inspired by the growing trend of online wedding-dance videos.

"The T-Mobile Royal Wedding" features 15 lookalikes, including the Queen, Prince Charles, Camilla and Prince Harry, who dance their way down the aisle in a routine choreographed to the East 17 song 'House of Love'.

 

 

The wedding guests were selected from the hundreds of people who responded to an invitation on the brand's Facebook page. T-Mobile staff were also included in the congregation.

Spencer McHugh, director of brand at T-Mobile said: "T-Mobile is famous for creating adverts that are entertaining and also give people something they want to share with others. We're seeing the trend for people to video choreographed wedding dances, turning into a real online phenomenon, and with Royal Wedding fever sweeping the nation, we decided to combine the two and create T-Mobile's very own version."

McHugh said "It's a congratulatory message to William and Kate, as well as a way of capturing the nation's mood of celebration and jubilation in true T-Mobile style, and in digital format that will allow people to share it immediately".

Last modified on Wednesday, 22 June 2011 15:26
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