Watermark Media

The Evolution of Apple Ads

Thought of the Day:
"It's great to arrive, but the trip's almost always most of the fun."
A quote by Malcolm Forbes

Apple's ads are powerful in part because they all reinforce the same branding message. Apple prides itself on appealing to the discerning customer, the person who, as one slogan famously had it, thought differently. And that message of creativity, counterculture and good taste is one that Apple has portrayed consistently in its advertising for the past 30 years.

Apple moves software forward... again

Its been a busy time for Apple over the past few of weeks. In the office we were keeping a close eye on the The Apple Worldwide Developers Conference (WWDC) which took place 6-10 June.